Scandinavian Elegance with a Modern Twist
LILLY Bridalwear has been a pioneer in wedding dresses since 1946, and with its Danish design heritage, the brand has established a strong position among European bridal boutiques. With four core collections and specialized lines, LILLY offers a wide selection for brides seeking timeless romance, modern elegance, or a more trendy look.
A Collection for Every Bride
LILLY’s wedding dresses are divided into several segments, each with its unique style:
LILLY – For the young, romantic bride.
Passions by LILLY – For trend-conscious brides looking for bold, modern designs.
pure white by LILLY – Minimalist, sophisticated dresses for brides of all ages.
DIAMONDS by LILLY – Perfect for destination weddings or as a second dress.
Mix & Match by LILLY – Separate tops, skirts, and detachable details for a customized style.
Maternity by LILLY – Elegant dresses for expectant brides.
Let’s Party by LILLY – Party dresses for wedding guests and gala events.
Additionally, the brand offers all kinds of accessories as well as collections for flower girls, confirmations, and christenings.
Trends for 2026
LILLY’s upcoming collections focus on:
Floral Details – From 3D applications to brocade with floral patterns.
Detachable Details – Dresses with capes, sleeves, and other customizable elements.
Minimalism – Clean silhouettes in luxurious materials.
Statement Sleeves – Romantic puff sleeves and delicate lace.
Corset Bodices – Structured bodices with visible seams and soft draping.
High Slits – Adding a modern and sensual touch.
The Second Dress Trend
More and more brides are choosing a formal dress for the ceremony and a lighter dress for the party. The DIAMONDS by LILLY collection is specially designed for this purpose, making the transition from ceremony to dance floor effortless.
Availability and Service
With over 700 retailers across Europe, including its own stores in Denmark and Germany, LILLY is a well-known name in the industry. Delivery times vary between 2-6 weeks, with special orders taking up to 20 weeks.
For retailers, LILLY offers a one-stop service, including marketing materials, 24/7 online access to stock, and a wide selection of accessories for a complete look. All images and videos are available on a B2B platform for easy sharing on social media.
Meet LILLY at Bridal Fairs in 2025
LILLY will participate in several key bridal fairs in 2025. Retailers are encouraged to book meetings in advance to preview the latest collections and discuss potential collaborations:
- 2-3 March 2025, Munich: ABC Salon
- 9-10 March 2025, Hamburg: NordBraut
- 9-10 March 2025, Paris: Paris Bridal Fair
- 29-31 March 2025, Essen: European Bridal Week
- 4-6 April 2025, Milan: Sì Sposaitalia Collezioni
- 25-27 April 2025, Barcelona: Barcelona Bridal Fashion Week
Why Choose LILLY?
LILLY combines Scandinavian design with high quality and modern elegance. With flexible solutions, trendy collections, and strong collaborations, the brand is a reliable partner for bridal stores looking to offer their customers the very best.
Want to Know More?
Contact: b2b@lilly.dk
